The Brief: Yandilla is an Australian niche mustard seed oil producer. The product won 2 out of 5000 products at New York food fair. Mustard is a non GMO oil seed, a "safe haven" for farmers from Big Ag and a great product for consumers looking for ethical and health conscious lifestyle.
The business aims to rapidly grow the mustard industry in Australia. The brand will be a challenger of the status quo, bursting with potential. We're looking for a strong and simple idenity.
